Chairholder
Sylvain Sénécal is a full professor of marketing, HEC Montreal’s RBC Financial Group Chair of E-commerce and codirector of the School’s Tech3Lab. Prior to joining HEC Montréal in 2004, he was assistant professor of marketing and e-commerce at the University of Toledo (Ohio, US).
Mission
The mission of HEC Montréal’s RBC Financial Group Chair of E-Commerce is to develop and spread cutting-edge knowledge and expertise about the adoption and use of new technologies by Canadian consumers.
