Sylvain Senecal

Sylvain Sénécal
PhD in Administration, HEC Montréal, Université de Montréal (2003)
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Phone:  514 340-6980


Sylvain Sénécal is a full professor of marketing, HEC Montreal’s RBC Financial Group Chair of E-commerce and codirector of the School’s Tech3Lab. Prior to joining HEC Montréal in 2004, he was assistant professor of marketing and e-commerce at the University of Toledo (Ohio, US). He has taught several marketing and e-commerce courses in Austria, Canada, France, Korea and the US. His research interests are related to Internetconsumer marketing (customization, web site evaluation, clickstream analysis) and consumer neuroscience. His work has been presented at several international conferences (Austria, Australia, Canada, Chile, Finland, France, India, Italy, Norway, and the US) and published in scientific journals in marketing and e-commerce such as the Journal of Retailing and the Journal of the Association for Information Systems. He holds an M,Sc, and a Ph.D, in marketing from HEC Montreal. Prior to his academic career he worked in marketing at Arcelor Mittal (Canada). Over the last few years, he has worked with several organizations as a trainer or consultant.